World Elephant Day is a reminder of our moral duty to care for nature
Today a life-sized ice sculpture of an African elephant will be placed in Union Square in Downtown Manhattan. Over the course of the day, this massive ice sculpture will gradually melt, symbolizing the alarming rate in which African elephants are continuing to disappear at the hands of poachers.
The event is one of many being organised across the world on 12 August to celebrate World Elephant Day. It is part of the campaign #DontLetThemDisappear launched by Amarula Trust in partnership with the Kenyan NGO WildlifeDirect to raise global awareness of the plight of Africa’s elephants.
To reinforce the message, bottles of Amarula liqueur will be released for sale without the iconic elephant on the label. The trust will donate $1 for every bottle sold between now and the end of the year to support anti-poaching efforts.
Rod Waddington