Artists And Companies Using Technology To Save Trees

The world's rainforests are being depleted upwards of 80,000 acres per day, with an overall deforestation rate being 8.5 percent higher in this decade than the 1990s.

In 2015, at the United National Climate Change Conference in Paris, COP 21, multimedia artist and president of Act with Art, Naziha Mestaoui, turned the Eiffel Tower into a growing forest from thousands of heartbeats captured through a smartphone by users around the world which were projected onto the iconic Parisian symbol. The virtual global art project, 1 Heart 1 Tree represented the convergence of technology and art and transformation of a virtual act into a physical outcome.

Since the Cop 21, 1 Heart 1 Tree has planted more than 100,000 trees with 1.6 million people from around the world following the project.

"I'm developing other projects around the same dynamic of technology and activism," said Mestaoui. "With 1 Heart 1 Tree, everybody is invited to be part of the solution of planting a tree, and thanks to technology, participants can see their tree come to life before it is actually planted in the reforestation programs."



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