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Curbing Climate Change Will Require Unprecedented Social Shift

Meeting the goals of a new global agreement to tackle climate change will require social change on an almost unprecedented scale, sustainable investment experts said on Thursday.

That includes shifting trillions of dollars each year into renewable energy - up from $345 billion last year - and making everything from transport to agriculture and consumer products much greener very quickly.

"This is about scale. It is about timing. It is about scope. We cannot move 500 companies and 200 investors in a few countries. We need to move everything," said Mindy Lubber, president of Ceres, a U.S.-based business sustainability group.

Failure to make big shifts fast would amount to putting our children and grandchildren in the path of a speeding bus, she told the Skoll World Forum on Social Entrepreneurship in Oxford.

"We would each throw ourselves in front of a bus if it was coming at our child, regardless of our politics," she said. "We have got to change this debate so people understand... climate change is that bus."


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