Video: A Green Company's Upcycling Model Explained

As consumers and businesses continue to emphasis conscious capitalism, a company named Cradle to Cradle is aiming to cut waste by rethinking the way we design and manufacture products. In the video above, watch Lewis Perkins, the company's interim president, explain how upcycling -- or transforming by-products and waste into new and better materials -- can help ameliorate the "tremendous burden" we're putting on the environment.

http://www.huffingtonpost.com/entry/cradle-to-cradle-recycling_5693c7c1e4b0cad15e6587db?utm_hp_ref=climate-change

The Green Gables

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