Your Morning Cup of Coffee Is in Danger. Can the Industry Adapt in Time?

Howard Schultz wants to know if I drink coffee. The Starbucks boss is sitting on a balcony overlooking the company’s leafy farm in the Costa Rican province of Alajuela, where I’m told the coffee–harvested and roasted on-site–is a must-try. Like more than 60% of Americans, I drink coffee at least once a day, and sometimes I indulge twice or even three times. The Costa Rican blend Schultz pours me has a special taste that mixes citrus and chocolate flavors.

photo credit: wuestenigel

#coffee #climatechange

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