Your Morning Cup of Coffee Is in Danger. Can the Industry Adapt in Time?

Howard Schultz wants to know if I drink coffee. The Starbucks boss is sitting on a balcony overlooking the company’s leafy farm in the Costa Rican province of Alajuela, where I’m told the coffee–harvested and roasted on-site–is a must-try. Like more than 60% of Americans, I drink coffee at least once a day, and sometimes I indulge twice or even three times. The Costa Rican blend Schultz pours me has a special taste that mixes citrus and chocolate flavors.

http://time.com/5318245/coffee-industry-climate-change/?utm_source=time.com&utm_medium=email&utm_campaign=the-brief&utm_content=2018070713pm&xid=newsletter-brief&eminfo=%7b%22EMAIL%22%3a%22HJFTwVpC5jPypvC85gd78KyTrkkPMrpS%22%2c%22BRAND%22%3a%22TD%22%2c%22CONTENT%22%3a%22Newsletter%22%2c%22UID%22%3a%22TD_TBR_F09F1FD5-00E5-4223-B89F-E96FD3B06FCE%22%2c%22SUBID%22%3a%22100068877%22%2c%22JOBID%22%3a%22812139%22%2c%22NEWSLETTER%22%3a%22THE_BRIEF%22%2c%22ZIP%22%3a%22%22%2c%22COUNTRY%22%3a%22SWZ%22%7d

photo credit: wuestenigel

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