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How Hairdressers Could Be A Secret Weapon Against Climate Change

Are we looking in the wrong place when it comes to finding champions who can turn us away from our environmentally destructive ways?

Researchers at a university in the United Kingdom believe that hairdressers, rather than politicians, scientists or celebrities, could be the secret weapon in convincing us to reduce our carbon emissions.

Given that hairdressers get up close and personal with billions of customers, they are the perfect vehicle for helping to change people’s behavior, according to Dr Denise Baden, an associate professor at the University of Southampton’s management school. Even better, they deal with many of the environmental challenges that need addressing, such as water and energy use as well as the toxins in many hair care products.

A new study by Baden shows just how much difference people can make if they change their routines.

D. Sharon Pruitt

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