Want to Cut Down On Meat but Can't Face Cold Turkey? Try 'Reducetarianism'

The environmental, health and animal welfare benefits of a meat-free diet are well known - but convincing people to forgo crispy bacon or juicy steak for the rest of their lives is not easy.

There might be a better way, one campaigner says. Instead of advocating vegetarianism, he is encouraging people to drastically cut down on eating meat without cutting it out completely. He calls it "reducetarianism".

"We're at a place in society where very few people are vegan or vegetarian," said Brian Kateman, an American researcher who co-founded the Reducetarian Foundation.

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