Apple is protecting forests by buying them up

Apple is carving out a status for itself as a forest defender. That’s the role the electronics giant has assumed in an effort to increase the sustainable forestry pulp and paper supply that it needs for packaging.

On Monday, Apple announced a plan to work with the World Wildlife Fund to improve the management of 1m acres of forests in China. This follows the iPhone maker’s announcement last month to donate money to Conservation Fund to buy and protect 36,000 acres of forests from commercial development other than forestry product production in Maine and North Carolina.


Miguel Virkkunen Carvalho