Five ways that people frame climate change debates

By Laurence and Alison Matthews

Words are powerful. The word ‘consumer’, for example, isn’t just an innocent part of the language: it triggers a frame – a set of assumptions about what you should think and how you should behave.

Inside this frame, your job as a consumer is simply to choose between different options available to you for consumption. You might not realise that you have no say over what choices were put on the menu: that’s outside the frame.


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