Five ways that people frame climate change debates

By Laurence and Alison Matthews

Words are powerful. The word ‘consumer’, for example, isn’t just an innocent part of the language: it triggers a frame – a set of assumptions about what you should think and how you should behave.

Inside this frame, your job as a consumer is simply to choose between different options available to you for consumption. You might not realise that you have no say over what choices were put on the menu: that’s outside the frame.

http://www.theguardian.com/sustainable-business/2015/feb/23/five-ways-that-people-frame-climate-change-debates

15173988101_3e6098486b.jpg

photo credit: <a href="http://www.flickr.com/photos/126891380@N02/15173988101">Ilulissat - icefjord</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by/2.0/">(license)</a>

#solar